December 2010
Intermediate to advanced
168 pages
3h 17m
English
Advertising slogans, 109
Alignment, 101–105. See also Employer’s brand defined, 101
defined, 50
personal brand alignment at work, 105–107
power of, 101
vs. uniformity, 111
Appearance, personal, 129–130
Aspiration, 21
courage and, 50
impact of, 10–11
signposts on the road to, 51–56
Bell, Chip R.
personal brand dimensions for, 36, 37
personal brand promise for, 77
personal brand standards, 40, 41
as strong personal brand, 9–10
Berry, Len, 86–87
Borlaug, Norman, 81–83
Brand-building tools, 95–98
Brand equity, 85–86
Brand ladder, climbing the, 24–26
Brand loyalty, 107–108
Brand measurement, 89–95
as a process, 87–88
Brand moments, 123–125
Brand ...