Skip to Main Content
Be Your Own Brand, 2nd Edition
book

Be Your Own Brand, 2nd Edition

by David McNally, Karl Speak
December 2010
Intermediate to advanced content levelIntermediate to advanced
168 pages
3h 17m
English
Berrett-Koehler Publishers
Content preview from Be Your Own Brand, 2nd Edition

Index

Advertising slogans, 109

Alignment, 101–105. See also Employer’s brand defined, 101

defined, 50

personal brand alignment at work, 105–107

power of, 101

vs. uniformity, 111

Appearance, personal, 129–130

Aspiration, 21

Authenticity, 47, 50–51, 111

courage and, 50

impact of, 10–11

in relationships, 50, 127–128

signposts on the road to, 51–56

Bell, Chip R.

personal brand dimensions for, 36, 37

personal brand promise for, 77

personal brand standards, 40, 41

roles, 36, 37

as strong personal brand, 9–10

Berry, Len, 86–87

Body language, 129, 130

Borlaug, Norman, 81–83

Brand-building tools, 95–98

Brand equity, 85–86

Brand ladder, climbing the, 24–26

Brand loyalty, 107–108

Brand measurement, 89–95

as a process, 87–88

Brand moments, 123–125

Brand ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Speak for Yourself

Speak for Yourself

Harry Key
Be Brilliant

Be Brilliant

Janine Garner

Publisher Resources

ISBN: 9781605098111