Be Your Own Brand, 2nd Edition

Index

Advertising slogans, 109

Alignment, 101–105. See also Employer’s brand defined, 101

defined, 50

personal brand alignment at work, 105–107

power of, 101

vs. uniformity, 111

Appearance, personal, 129–130

Aspiration, 21

Authenticity, 47, 50–51, 111

courage and, 50

impact of, 10–11

in relationships, 50, 127–128

signposts on the road to, 51–56

Bell, Chip R.

personal brand dimensions for, 36, 37

personal brand promise for, 77

personal brand standards, 40, 41

roles, 36, 37

as strong personal brand, 9–10

Berry, Len, 86–87

Body language, 129, 130

Borlaug, Norman, 81–83

Brand-building tools, 95–98

Brand equity, 85–86

Brand ladder, climbing the, 24–26

Brand loyalty, 107–108

Brand measurement, 89–95

as a process, 87–88

Brand moments, 123–125

Brand ...