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Be Your Own Brand, 2nd Edition
book

Be Your Own Brand, 2nd Edition

by David McNally, Karl Speak
December 2010
Intermediate to advanced content levelIntermediate to advanced
168 pages
3h 17m
English
Berrett-Koehler Publishers
Content preview from Be Your Own Brand, 2nd Edition

8Aligning to Become a Stronger Brand

When one strives to find and maintain alignment in a relationship, the potential for a strong brand is almost unlimited. Authenticity, as we discussed in chapter 4, is the core strength—or engine—of a strong personal brand. Alignment, however, is what creates the traction and delivers the power for building a strong personal brand.

Alignment is the process of finding common ground for a mutually beneficial relationship. Alignment, especially with the company you work for, does not mean uniformity or changing your personal brand to act, believe, or look like the company. Alignment is about finding that common ground or congruence with your employer that enables you to be more successful professionally while ...

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Publisher Resources

ISBN: 9781605098111