Chapter 13. The Future of the Mobile Web

This final chapter explores the future of the Mobile Web, including its expected near-term growth, changes in subscriber patterns, and industry projections.

Mobile Web subscriber and content growth is exploding and expected to continue its aggressive gains. Mobile subscribers are browsing the Mobile Web in ever greater numbers and upgrading to more powerful mobile devices with standards-compliant full Web browsers.

The number of mobile subscribers choosing smartphones is expected to dramatically increase. In a June 2009 report about the Palm Pre, the Yankee Group, an independent technology research and consulting firm in Boston, Massachusetts, found that 41% of consumers are likely to choose a smartphone ...

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