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Invert the Focus of Your Leadership Team
We may have all come on different ships, but we’re in the same boat now.
—Martin Luther King Jr.
When Eli Lilly unveiled a massive transformation effort in 2009 in the midst of plunging profitability, the headline news was that the pharma giant, founded in 1876, was recommitting to its historical purpose: creating therapies and cures that make life better for people around the world. Lilly referred to its situation as the “Years YZ” crisis. This was a reference to an earlier tough time known internally as “Year X”—that was 2001, when the patent on Prozac, the company’s blockbuster antidepressant drug, had run out. In 2009, Lilly was facing an even bigger challenge, as patent protection was about ...
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