August 2013
Beginner to intermediate
142 pages
3h 32m
English
The Challenge of Adopting New Technology
Why You Should Be Reading This Book
Our Approach to Knowledge Transfer
Chapter 1. Market and Business Drivers for Big Data Analytics
1.1 Separating the Big Data Reality from Hype
1.2 Understanding the Business Drivers
1.3 Lowering the Barrier to Entry
Chapter 2. Business Problems Suited to Big Data Analytics
2.1 Validating (Against) the Hype: Organizational Fitness
2.2 The Promotion of the Value of Big Data
2.4 Characteristics of Big Data Applications
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