Chapter 8

Implementing data science – analytics, algorithms and machine learning

‘The formulation of a problem is often more essential than its solution … To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science.’ —Albert Einstein in The Evolution of Physics

Four types of analytics

It’s quite possible that your biggest initial wins will be from very basic applications of analytics. Analytics can be extremely complex, but it can also be very simple, and the most basic of applications are sometimes the most valuable. The preliminary tasks of collecting and merging data from multiple sources, cleaning the data and summarizing the results in a well-designed ...

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