February 2018
Intermediate to advanced
240 pages
4h 41m
English
‘Before you embark on any kind of big data initiative at your organisation, read this book! It is an essential guide to using data in a practical way that drives results.’
Ian McHenry, CEO, Beyond Pricing
‘This is the book we’ve been missing: big data explained without the complexity! And it will help you to look for big data opportunities in your day-to-day work.’
Marc Salomon, Professor in Decision Sciences and Dean, University of Amsterdam Business School
‘Big data for the rest of us! I have never come across a book that is so full of practical advice, actionable examples and helpful explanations. Read this one book and start executing big data at your workplace tomorrow!’
Tobias Wann, CEO, @Leisure Group ...
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