
Chapter 12
Privacy in Big Data
Benjamin Habegger
Omar Hasan
Thomas Cerqueus
Lionel Brunie
Nadia Bennani
Harald Kosch
Ernesto Damiani
CONTENTS
12.1 Introduction ...................................................................... 304
12.2 Personalization with Big Data Techniques ......................................... 305
12.2.1 What is personalization? .................................................. 305
12.2.2 How big data techniques allow for personalization? ........................ 306
12.3 Privacy ........................................................................... 307
12.3.1 What is privacy? ......................................................... ...