INDEX

A

Aaker, Jennifer, 144

Action principle, 187, 191–205. See also Define the Situation

Adams, John Quincy, 138

Adobe, 170, 247

Africa, 231–232

Ahrendts, Angela, 85, 116, 178–179, 236, 260–261

AI (artificial intelligence), 30, 33, 90, 150, 178, 179

Aikman, Troy, 192

AIM (Aspiration, Inspiration, Motivation), 216–217

Air Force, US, 44, 45

Airbnb, 248–249

Alignment principle, 231–249, 258–261

Allston, John, 27

Anderson, Joe, 45

Andreessen, Marc, 176

Ang, Belle, 95

Ang, Tristan Michael, 95

Angelou, Maya, 136, 239, 273

Anger, 94–100, 104–105, 194

Animation, 180–181, 272

Antetokounmpo, Giannis, 125–126

Anwar, Mohammad, 22

Apple, 8, 59, 77, 102, 116, 175, 179, 269. See also Cook, Tim; Jobs, Steve

braintrust, 81–83, 86–87, 90, 264

culture, 1–2, ...

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