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Break From the Pack: How to Compete in a Copycat Economy
book

Break From the Pack: How to Compete in a Copycat Economy

by Ph.D. Oren Harari
August 2006
Intermediate to advanced
320 pages
8h 44m
English
Pearson
Content preview from Break From the Pack: How to Compete in a Copycat Economy

5. Dominate or Leave

"Uh-oh," I thought, "this is not good."

I was getting my first peek at the strategic plan of a chemical products and services company whose financials had been flat for the past four years. The company intended to enter just about every market and niche imaginable. Business after business, region after region, demographic after demographic, product line after product line—all were targeted, with specific goals, action plans, and marketing initiatives. It looked terribly impressive, but I knew that this plan would only aggravate the company's problems.

To break from the pack, you must dominate some significant area of the market. In advising military brass on how to win in warfare, Colin Powell says, "Choose your battles ...

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Publisher Resources

ISBN: 0131888633Purchase book