August 2006
Intermediate to advanced
320 pages
8h 44m
English
Content preview from Break From the Pack: How to Compete in a Copycat Economy
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
8. Take Your Customer to an Impossible Place
To achieve the kind of customer relationships that separate you from the pack, you must understand the power of taking your customers to an impossible place.
To help you do this, I will tell you a number of stories over the next few pages. The reason is that if I expect you to take your customer to an impossible place, I must take you, the reader (no doubt an analytically astute intellect), to a place you might consider impossible: a place of images, feelings, and impressions. Stories are often the best way to do this. So let's begin with two unorthodox tales.
Organization Bob
My home is 35 miles away from San Francisco International Airport, and I travel frequently. One day several years ago, I ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.