October 2010
Intermediate to advanced
240 pages
3h 53m
English
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24
Implement a Readable Test
EARLY IN HIS advertising career, Paul was the assistant account executive on P&G’s Charmin bathroom tissue. It was not yet a national brand, but it was the leading brand in virtually all markets where P&G sold it. Charmin had conquered most of the United States and was putting the finishing touches on its West Coast expansion. Market testing was slow, methodical, and vitally important. A test market could easily endure a year or more before rollout was committed. The best packaged-goods marketers understood this and were very disciplined in their test marketing. Eventually, Charmin completed its national rollout and became the powerhouse brand in the bathroom tissue marketplace.
The marketing world moves at a faster ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.