July 2012
Beginner
240 pages
3h 52m
English
Content preview from Brilliant Business Plan
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‘The market is not an invention of capitalism. It has existed for centuries. It is an invention of civilization.’
Mikhail Gorbachev, 8 June 1990
Marketing – the key success factor
Make no mistake, marketing has the power to make or break your business. Some regard marketing as ‘spin’ or hype. Some regard it as just advertising. And some see it as the ultimate way of wasting money. Yet it is oh, so much more than any of these; get it right and it will make your business.
Think and list some successful companies you use and/or admire.
BMW, ...
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