July 2012
Beginner
240 pages
3h 52m
English
1 An introduction to writing your Business Plan
3 Competition – show how you’ll beat them
4 Harnessing the power of marketing
5 Making money – the most popular part of the plan!
7 The people side of your Plan
9 How to reduce your Plan to two pages – the Executive Summary
10 Presenting your Business Plan
11 Your Business Plan in action
Appendix 1 Business Plan template
Appendix 2 Illustrative Business Plan templates
Appendix 4 Porter’s 5 Forces analysis
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