July 2012
Intermediate to advanced
208 pages
5h 43m
English
This book draws from two decades of our wide-ranging research and experience, and from studies by many other scholars in our field. The ideas and data we present here stem from multiple large-scale empirical studies and many interviews with senior executives across industries as diverse as auto manufacturing, life sciences, aerospace, consumer packaged goods, and telecommunications. Our research included the following studies:
Read now
Unlock full access