Book description
‘This book is straightforward, factual and to the point. Any Leader responsible for business growth should read it! A blueprint full of practical ideas and tools to inspire you into action’—Craig Donaldson - Chief Executive Officer, Metro Bank (RANKED NUMBER ONE IN GLASSDOOR’S HIGHEST RATED CEO 2016)
If you asked a cross-section of business leaders, business owners and entrepreneurs what their biggest business challenge is, you would probably hear the same recurring thought: growing their business in a sustainable, predictable, yet profitable way – quickly.
It’s a reality that most businesses and individuals never reach their full potential, always yearning for the ‘thing’ that will catapult them into significance, but never really finding it.
Whether you’re an entrepreneur starting out, or a director, executive or business leader climbing the corporate ladder, the building blocks of Built to Grow are universally applicable.
Developed in the real world laboratory of thousands of businesses in twenty-seven countries spanning over two decades, Built to Grow is a proven, time-tested model to unlock the real potential in your business.
Avoid the common pitfalls of a trial and error approach to business growth. Built to Grow is full of practical strategies, tools and ideas, backed up with real world case studies to illustrate what can be achieved - leaving you equipped to transform your businesses performance and drive tangible results.
Built to Grow is destined to become your handbook, your ‘go to’ guide, your roadmap to accelerated, sustained and profitable business growth.
Table of contents
- Cover
- Series Page
- Title Page
- Copyright
- Dedication
- Acknowledgements
- About the Author
- Introduction
- Chapter 1: The Fundamentals of Business Growth: Your AMR Strategy
- Chapter 2: Your Business Growth Transformation Framework® (BGTF)
- Chapter 3: Inspirational Leadership
- Chapter 4: Building a High Performing Organization
- Chapter 5: Business Purpose, Aspirational Goals, and Growth Strategy
- Chapter 6: Market Potential Strategy
- Chapter 7: Compelling Value Proposition Strategy
- Chapter 8: Customer Strategy
-
Chapter 9: Marketing and Communications Strategy
- The Purpose of Marketing and Communications
- Interdependency with Your Other Strategies
- Trends Shaping the Marketing Landscape
- Defining the Brand
- Writing Your Marketing and Communications Strategy
- Turning Strategy Into Action Through Your Marketing Plan
- Measures That Matter
- Summary: A Science . . . and an Art
-
Chapter 10: Business Development and Sales Strategy
- Internal Brand Positioning of Sales
- Who’s in Sales in Your Business?
- A Scientific Approach
- 1. Sales Planning and Forecasting
- 2. Your Customer Classification Framework
- 3. Your Proposition Matrix – Getting Customers to Buy More
- 4. Your Customer Contact Strategy
- 5. Your Sales Map
- 6. Your Sales Funnel
- Summary: Selling Success
- Chapter 11: People Strategy
- Chapter 12: Operational Excellence Strategy
- Chapter 13: Finance and Governance
- Chapter 14: Control the Controllable
- Chapter 15: Your Journey to Mastery
- Bibliography
- Index
- End User License Agreement
Product information
- Title: Built to Grow
- Author(s):
- Release date: December 2016
- Publisher(s): Wiley
- ISBN: 9781119318095
You might also like
book
Growing the Top Line
Pioneering growth strategist Cliff Farrah reveals how to grow revenue like a Fortune 500 giant Growing …
book
Nonstop Sales Boom
Do your company's sales results lurch between highs and lows--with the end of each quarter reduced …
audiobook
Transformed
Help transform your business and innovate like the world's top tech companies! Transformed: Moving to the …
book
Amp Up Your Sales
Salespeople today face a fast-paced and increasingly crowded marketplace where meaningful product differentiation has all but …