57 Analyze and execute with an eye on the future58 Hypothesize, then create shikumi59 Get things done60 Examine the facts from every angle61 Keep your eyes on what's at your feet and what lies ahead62 Factorize63 Lean operations generate innovation and growth64 Think about both vertical and horizontal competition65 The Mikitani Curve: Quality depends on a 0.5 percent difference in effort66 Identify what is core and what is mission‐critical67 Deciding not to do something can be the most important thing to do68 Companies are sumo rings. They need wrestlers69 Master the timeline70 The devil is in the details71 Success is born of failure. Never hesitate to improve72 Find trends in the numbers73 Think about value chains74 To win, close the gaps and add originality75 No business is special76 Boost profits by using assets in multiple ways77 Strategy, execution, and operation78 No single path leads to success79 Generate the largest cost advantage to win80 Create shikumi that will keep generating value