Business-Do

Introduction

Dreams are for the young. This is a beautiful saying. But it's wrong. Dreams are the very fuel that moves our society forward.

Although there's nothing wrong with having dreams when you're young, the saying implies that you no longer have time to dream once you grow up and are thrown into the cold reality of society.

I would argue that dreams are even more valuable as you move through your life. But as you leave childhood behind, you must do more than dream. Just having a dream is meaningless. You must turn your dreams into specific goals, work out the steps necessary to achieve them, and then, one by one, actually take those steps. You have to use everything you have—your talents, abilities, strength, and perseverance—to reach these goals.

You need skills to realize your dreams. What's more, you need a system and a process to acquire those skills and execute them. This is what in Japanese we call creating shikumi—or systemization. When you pair a dream with a shikumi, you may reach even the most extraordinary goals.

I had a dream over two decades ago, and I have spent my whole life since pursuing that dream. The number of people who have joined me in pursuing the same dream has also grown. The company I started with one other person has grown into a company of thousands. And the whole time, I've been constantly asking myself: How can I best communicate my method of achieving dreams and goals? What do you have to do to be truly successful? And what shouldn't you ...