March 2012
Beginner
320 pages
13h 15m
English
Content preview from Business Ethics in PracticeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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09
Consumers
learning outcomes
When you have completed this chapter you will be able to:
understand and critically assess the arguments over the ethics of advertising
understand and critically assess the ethics of advertising and children
understand and critically assess the arguments about the ethical consumer
understand how corporations can work with consumers in developing ethical awareness and response
understand and critically assess ethics and the PR profession.
introduction
This chapter focuses on another stakeholder – the consumer. It considers first the ethics of how business relates to the consumer through marketing. It begins with the hard case of the alcohol industry, asking how far advertising may be responsible for the negative ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.