March 2012
Beginner
320 pages
13h 15m
English
When you have completed this chapter you will be able to:
understand some key ideas, including corporate social responsibility (CSR) and corporate citizenship
benefit from an overview of CSR policy and practice through an examination of the practice of Aviva
understand and critically analyse the responsibility of stakeholders, focusing on shareholders and NGOs
understand and critically analyse CSR in small and medium-sized enterprises (SMEs).
Corporate social responsibility is not a new concept. For instance, Rowntree – now owned by Nestlé – have been makers of confectionery and cakes since 1725, and have a long history of care for employees and for the wider community.
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