HOW TO GET THE MOST OUT OF THIS BOOK

How you choose to read this book is entirely UP! to you:

  • If you want to read it from cover to cover, read it from cover to cover.
  • If you want to dip in and out, dip in and out.
  • If you want to zoom ahead to a specific section, please zoom ahead.

My only suggestion is that, if you really want to get the most out of this book, keep turning your lines of thought into ladders of thought …

Illustration

Why?

Because this is exactly what Business Geniuses do.

In direct contrast to Non-Business Geniuses – who often think along the lines of, ‘It’s just a sandwich!’ or ‘It’s just a spring!’ or ‘It’s just a sheep!’ – Business ...

Get Business Genius now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.