10
Channels of Distributions
LEARNING OBJECTIVES
After studying this chapter, you should be able to know —
- Meaning of Channel of Distribution
- Functions of Channels of Distribution
- Types of Channels of Distribution
- Channels of Distribution used for Consumer Goods
- Channels of Distribution used for Industrial Goods
- Factors Influencing the Choice of Channel of Distribution
The term ‘channel of distribution’ is a network of institutions that perform a variety of interrelated and co-ordinated functions in the movement of goods from producers to consumers. In other words ‘the channels of distribution’ refer to the various intermediaries who help in moving the product from the producer to the consumer. These ...
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