13
Advertising and Salesmanship
LEARNING OBJECTIVES
After studying this chapter, you should be able to know —
- Meaning of Advertising
- Features of Advertising
- Purposes of Advertising
- Importance of Advertising
- Objectives of Advertising
- Media of Advertising
- Factors Determining the Choice of Advertising Media
- Publicity
- Meaning of Personal Selling or Salesmanship
- Features of Personal Selling or Salesmanship
- Role/Objectives of Personal Selling or Salesmanship
- Importance of Personal Selling or Salesmanship
- Steps Involved in the Process of Personal Selling
- Distinction between Advertising and Salesmanship
Meaning of Advertising
Advertising may be defined as any paid form of non-personal presentation or promotion of ideas, ...
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