Nurturing Financial Relationships
Everything is finalized and now you have access to the capital you so desperately needed. Is this the end of the story? No, it's not. It's like childbirth: the labor is painful, but it is just the beginning of the journey. Now you have a new permanent function in your job description: ongoing relationships with your investors and continuous lenders. You have to keep them happy and protect them from regretting their decision to invest or lend.
There are three foundation blocks mandatory for establishing a rapport between a company's financial leader and the institutions or people who entrusted their funds to ...
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