Setting White Balance

Color accuracy is critical for the work I do. Although I have a lot of flexibility and control in my editing software, it all has to begin with what’s happening with the camera. If I nail the color when I make the image, I make considerably less work for myself. Get it wrong, and I have to spend way too much time trying to make it look right. Color accuracy begins with white balance.

The Auto WB myth

Auto White Balance (WB) is the default setting for all digital cameras. And though the word auto holds a lot of promise, the camera’s Auto WB isn’t the universal balm people would like to think it is. Though Auto WB does occasionally produce decent results, it isn’t the best if you want the highest color accuracy.

Why? Because ...

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