Chapter 6. Interacting with the Eye

41 Guiding with Hues

Value (as mentioned on page 34) plays critical roles in calling attention to key components of well-designed layouts. Good value structure also helps guide viewers’ eyes through a layout’s content once they’ve decided to look deeper into its full meaning and message.

Image

It should go without saying that the colors in a layout or an illustration should also contribute to a layout’s presentation of message and style.

Allowing hues to assist in this regard is not necessarily difficult as long the designer is working with the layout’s goals in mind and is paying attention to the contribution each ...

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