Chapter 9. Corporate Color
63 Knowing Your Audience
Some designers, and even more clients, completely miss this ultra-important point: It’s not a matter of coming up with a palette that pleases either the designer or the client, but rather a matter of attracting and engaging a targeted audience through effectively chosen colors that have been applied to well-crafted logos, layouts, and illustrations.
Yes, it really is all about the target audience when it comes to choosing palettes for works of commercial art. And never forget, design is nearly always a commercial art.
If you have been a designer for any length of time, and have met regularly with clients, then you probably know that some are simply unaware that their own aesthetic preferences ...
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