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Color for Designers: Ninety-five things you need to know when choosing and using colors for layouts and illustrations
book

Color for Designers: Ninety-five things you need to know when choosing and using colors for layouts and illustrations

by Jim Krause
September 2014
Beginner content levelBeginner
240 pages
4h 22m
English
New Riders
Content preview from Color for Designers: Ninety-five things you need to know when choosing and using colors for layouts and illustrations

Chapter 9. Corporate Color

63 Knowing Your Audience

Some designers, and even more clients, completely miss this ultra-important point: It’s not a matter of coming up with a palette that pleases either the designer or the client, but rather a matter of attracting and engaging a targeted audience through effectively chosen colors that have been applied to well-crafted logos, layouts, and illustrations.

Yes, it really is all about the target audience when it comes to choosing palettes for works of commercial art. And never forget, design is nearly always a commercial art.

If you have been a designer for any length of time, and have met regularly with clients, then you probably know that some are simply unaware that their own aesthetic preferences ...

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Publisher Resources

ISBN: 9780133760279Purchase book