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Commonsense Direct and Digital Marketing, 5th Edition
book

Commonsense Direct and Digital Marketing, 5th Edition

by Drayton Bird
June 2007
Intermediate to advanced
448 pages
13h 28m
English
Kogan Page
Content preview from Commonsense Direct and Digital Marketing, 5th Edition

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Where Ideas Come From and How to Express Them Persuasively

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‘Genius is one percent inspiration and ninety-nine percent perspiration.’

Thomas Edison

‘Everything that is written merely to please the author is worthless.’

Blaise Pascal

THE BIRTH OF AN IDEA

You only have to look at your children’s drawings or listen to the odd little phrases they coin to know that humanity is born with a creative urge. Yet sadly, most people lose this urge as they grow older.

Many ‘primitive’ societies seem far wiser than us in the way they nurture this quality. ...

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Publisher Resources

ISBN: 9780749447601