June 2007
Intermediate to advanced
448 pages
13h 28m
English
Content preview from Commonsense Direct and Digital Marketing, 5th Edition
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‘If I was you I wouldn’t start from here.’
Traditional rustic reply to a request for directions
‘Beware of making five-year projections, unless you’re thinking of leaving the company after four years.’
Stan Winston, Ogilvy & Mather Direct, New York
Once you have learned where you are now, and where you would like to be eventually, you have to determine how you get there. You have to plan.
How do people plan?
If you think the need to plan is so obvious that everybody plans, ask yourself about the advertising most companies run ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.