June 2007
Intermediate to advanced
448 pages
13h 28m
English
Content preview from Commonsense Direct and Digital Marketing, 5th Edition
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How to Test – and Evaluate Your Results
‘One must be a God to be able to tell successes from failures without making a mistake.’
Anton Chekhov
‘To find a Prince, you have to kiss an awful lot of frogs.’
Seen on a lapel badge at the time of the marriage of Prince Charles and Lady Diana Spencer
At the start of this book I revealed how one thing attracted me to direct marketing: you could know what worked and didn’t, rather than guessing or relying on someone else’s opinion. However, it is quite impossible to predict with any certainty exactly ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.