Chapter 3 Dimensions of Crisis and Emergency Response Communication

DOI: 10.4324/9781003267522-3

The secret of crisis management is not good vs. bad,

it's preventing the bad from getting worse.

Andy Gilman

The Space Shuttle Challenger disaster is a vivid memory from my childhood.

I remember the buildup to it. I remember the initial excitement about the launch of the shuttle—Christa McAuliffe was going to be on the shuttle as the first teacher in space. McAuliffe was selected to go to space as part of the National Aeronautics and Space Administration's (NASA) “Teacher in Space” project. Designed to inspire students, honor teachers, and spur interest in mathematics, science, and space exploration, teachers would be selected to go into space ...

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