Chapter 5 Phases of Messaging
This is evolving science. You are seeing sausages being made—in front of the world's eyes.
—Saad Omer
COVID will go away.
Stay at home.
Stay six feet apart from other people.
You can gather in small groups.
You can gather outside.
Everything is reopening!
No need for masks.
Do not wear a mask unless you are sick.
If you really want to wear a mask, use a non-medical one.
Cloth masks do not protect as well as N95 or KN95 masks.
Actually, it is better if everyone wears a mask when in public or around others.
You must wear a mask. Even if you are healthy.
A vaccine is right around the corner.
A vaccine will not be available for months.
One dose. Two doses.
Everyone is going to need a ...
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