Chapter 4

Purpose and direction

In this chapter we begin the analysis of the five factors of connected leadership in more detail. The first factor is purpose and direction. When people in an organisation have a common understanding of why they exist as an entity, a clear sense of where they are trying to get to and the strategy to get there, there is a shared mission around which people can unite and flourish.

You will get some practical guidance in establishing a clear purpose and direction as a leader, including involving people through dialogue in the definition of purpose and direction, helping everyone make sense of this through the right organisational cues, storytelling and embedding the purpose and direction into the culture through a ...

Get Connected Leadership now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.