June 2017
Intermediate to advanced
240 pages
5h 45m
English
Content preview from Content - The Atomic Particle of MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Acknowledgements
This book is a compendium of a body of research, and research cannot be conducted without a host of keenly intelligent and generous collaborators.
Gratitude is due first and foremost to the dozens of marketing executives who gave so selflessly of their time and insights in long, probing interviews for no other reason than to help move their industry forward. All are busy people with demanding responsibilities who nevertheless made the time to share their progresses and pitfalls, opinions and experience.
Thanks are also due to my clients. Research is a key element of client engagements. Making strategic recommendations for content and other components of digital marketing strategy can only be done following a deep discovery process, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.