Content - The Atomic Particle of Marketing

06A culture of content

Companies that evangelize, reinforce and institutionalize the importance of content throughout and beyond the marketing organization are more successful in both their marketing initiatives and other success benchmarks such as sales, employee advocacy, customer service, audience engagement, thought leadership and hiring.¹

When content becomes an ingrained element of an enterprise’s culture, the culture functions like a well-oiled engine, producing, circulating and begetting content, creating numerous efficiencies in the process.

Defining a ‘culture of content’

A culture of content exists when the importance of content is evangelized enterprise-wide, content is shared and made accessible, creation and creativity are encouraged, ...