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Content - The Atomic Particle of Marketing
book

Content - The Atomic Particle of Marketing

by Rebecca Lieb, Jaimy Szymanski
June 2017
Intermediate to advanced
240 pages
5h 45m
English
Kogan Page
Content preview from Content - The Atomic Particle of Marketing

Index

Note: Page numbers in italics indicate a Figure or Table in the text.

  • Abercrombie & Fitch 198

  • Accenture 207

  • Adidas 109, 117

  • Adobe xiv, 125, 136, 142, 145, 147

  • advertising 39

    • decline of 2, 195

    • ‘paid media’ 40

    • see also native advertising

  • Aha Media Group 17

  • Amazon 130, 201–02, 208, 217

  • American Express (AMEX) 127, 163

    • OPEN Forum 32

  • analytics 10–11

  • Apple 208

  • Association of National Advertisers 3

  • Avaya 4

  • Backer, Joshua 51

  • Beebe, David 8, 118

  • Bhow, Gunjan 194, 195, 207, 208

  • Blackshaw, Pete 99

  • Boff, Linda 5, 78

  • Bosch 119

  • Bough, B Bonin 94

  • Brain Traffic 18, 160

  • Brand Publis 114, 119

  • Brodeur, Mark 203, 206, 2122

  • Brown, Becky 8

  • Buzzfeed 62, 67

  • Caluori, Sabrina 139, 143

  • CDW 130

  • charity: water 89, 91, 94

  • Chien-Niclas, Sherri 113

  • Chin, Michael 

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Publisher Resources

ISBN: 9780749479763