June 2017
Intermediate to advanced
240 pages
5h 45m
English
Content preview from Content - The Atomic Particle of Marketing
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07Global content strategy
Content marketing is ubiquitous, yet organizations find themselves challenged to scale operations. Operating and governing content initiatives across borders, cultures, regions and languages presents both strategic and tactical challenges, even to the best-resourced enterprises. Opportunities abound for organizations that can scale content marketing globally, ultimately providing better marketing opportunities, more efficient spend, synchronized teams and efficient workflow, all while enabling organizations to meet both micro and macro goals.
In other words? Content marketing is going to be big!
Creating a global content strategy is absolutely essential, and inherent to any content strategy for multinational organizations. ...
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