Control the Narrative

About the author

After a 20-year career in corporate America, helping build the brands of global companies, services firms and non-profit organizations, Lida Citroën launched her firm, LIDA360, LLC in 2008. She set out to leverage her many years of experience helping global brands build, restructure and manage crisis in their reputation to now helping individuals. Her work as a reputation management and brand specialist is focused on facilitating international executives, professionals and entrepreneurs to position themselves more thoughtfully, pivot their reputation to new careers, and repair their image and reputation in complex marketplaces. Her clients come from every corner of the globe—from the United States to Spain to Poland, Argentina, ...