Control the Narrative

Introduction

Why is reputation management needed? What happens if we leave reputation to chance? This chapter highlights the reason more business leaders are leaning to reputation management to control the narrative over who they are and what they value.

“Everyone has a personal brand: By design or by default.” Lida Citroën

Olivia was a successful female executive in a growing company. She’d hired many new staff in the time she’d been in the leadership role and, admittedly, she often struggled to provide one-on-one direction to them. Regardless, during one particular year her team exceeded all sales expectations, so she rewarded them with a party at a local restaurant. She brought team members into town from around the country and many toasts, ...