Final thoughts
As we summarize the theories and application of personal branding highlighted in the book, we offer a final set of thoughts for you to consider as you set out to build your brand.
When Aaron hired me, many years ago, he claimed he had an organizational problem at his company. “People don’t know why they work here,” he told me. “I need them to anchor into the brand of the company and see why we matter. I’m worried that key managers will leave because they don’t seem happy.” While organizational development work wasn’t my specialty, Aaron was a family friend who believed I could help; I was intrigued by the scenario and agreed to get to work. One of the first steps I took was to observe where things weren’t working. I set up shop ...
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