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Control the Narrative
book

Control the Narrative

by Lida Citroën
May 2021
Beginner
256 pages
6h 17m
English
Kogan Page
Content preview from Control the Narrative

01

How perception is formed

Here, you’ll understand how impression, perception and reputation are formed and why they drive beliefs. With examples of how perception works, we’ll examine what happens when we leave impression to chance.

What happens when we see someone walking towards us? Maybe we don’t notice, oblivious to their presence. But what if that person is walking towards us late at night and we’re in a dark alley in an unfamiliar part of town? Then, we’re likely to notice them and quickly create beliefs about who they are, what they need or want, and whether they want to harm us.

Judgment and perception are traits that humans share with animals. These traits allow us to assess for danger and threat (saber-toothed tiger approaching!) ...

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Publisher Resources

ISBN: 9781398600867