IntroductionSocial and Digital InfluencesUser-Generated ContentMobile Apps and AlgorithmsGatekeepers Among UsChallenges and OpportunitiesProducing News ContentBrainstorming for Story Writing and VisualsFinding and Verifying SourcesSocial Listening“Crowdsourcing” Information and Citizen Status Updates for StoriesResearching and Interacting with Familiar and Unfamiliar GroupsUnderstand and Contribute to Your Organization's Social Media PolicyUsing Online Writing, Visual and Social-Sharing TacticsWriting Online to Amplify Interest and Social SharingMultimedia Journalism: Visuals, Pictures, Infographics and Short VideoPromoting Social Sharing across PlatformsEngaging with Audiences and CommunityPresenting Yourself as a Professional Journalist on Social MediaFinal FourReferences