January 2019
Beginner to intermediate
288 pages
6h 25m
English
Content preview from Conversational Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
Page references followed by fig indicate an illustrated figure; followed by t indicate a table.
A
- Account-based experience (ABX), 192
- Account-based marketing (ABM): description and importance of, 192–193; how real-time approach can solve problems of, 193–194; scaling the experience of, 194–195; wide-spread use of, 191–192
- Account-based marketing (ABM) process steps: 1. use outbound emails to start the conversation, 195–196; 2. create personalized welcome messages for your target accounts, 196–198fig; 3. get notifications when target accounts are online, 198–199
- Account-based marketing (ABM) prospects: mining on your website for new, 199–202fig; mockup of chatbot response when offline to, 198fig; setting up browser and mobile push notifications on, 160fig, 198–199fig; steps for applying process to, 195–199fig
- Account-based selling (ABS): description of, 192; wide-spread use of, 191–192
- Acrolinx, 80
- Advertising, 10
- AI (artificial intelligence): Bard Power on strength of, 9, 45; Jabberwacky chatbot with, 35; machine learning, 35, 185; a modern approach to understanding, 38–39; natural language processing (NLP), 185; to streamline the marketing/sales handoff, 67–69; 24/7 service through the chatbot’s, 7, 32–33t, 153, 155–156, 206–208; to unsubscribe people who aren’t interested, 184–185. See also Chatbots; Technology
- A.L.I.C.E. (Artificial Linguistic Internet Computer Entity), 36
- “Always be helping” sales mantra, 166
- “Always be learning” philosophy, 231–232
- Amazon,
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.