January 2019
Beginner to intermediate
288 pages
6h 25m
English
Content preview from Conversational Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction: The Shift from Supply to Demand
Think about the way you buy products and services today compared to just 10 or 20 years ago. Whether you are buying a book (like this one), or renting a movie, or finding a ride to the airport, the buying experience has undergone a total transformation.
Today, instead of being forced to buy at a place and time that is convenient for the company, you can now buy just about anything from the comfort of your own home, or from your office, or from just about anywhere (provided you have an internet connection). And best of all, you can buy in real time or whenever is most convenient for you, the customer.
Today, Customers Have All the Power
Want to rewatch your favorite movie? Just a few years ago, that meant trudging to a video rental store and waiting in line so you could rent a DVD or VHS tape. Today, with just a few clicks, you can watch all of your favorite movies and TV shows on-demand—no waiting in line.
Ready to catch that ride to the airport? Just a few years ago, that meant walking to a cab stand, or trying to hail a cab from the sidewalk (not as easy as it sounds), or calling a cab company the day before, being put on hold, having to call back in the morning, and then never knowing for sure whether someone would show up. Today, you can schedule a ride on your phone with the push of a button and have it arrive at your door in a few minutes. (And you can track your driver’s progress on a map inside the app so you know exactly ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.