Cool Infographics: Effective Communication with Data Visualization and Design

Book Description

Make information memorable with creative visual design techniques

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.

  • Explains why infographics and data visualizations work

  • Shares the tools and techniques for creating great infographics

  • Covers online infographics used for marketing, including social media and search engine optimization (SEO)

  • Shows how to market your skills with a visual, infographic resume

  • Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers

  • With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

    Table of Contents

    1. Cover Page
    2. Title Page
    3. Copyright
    4. Dedication
    5. About the Author
    6. Credits
    7. Acknowledgments
    8. Contents
    9. Introduction
      1. What's in This Book
      2. What Makes an Infographic Cool?
      3. Viewing the Infographics
      4. Join the Conversation
    10. Chapter 1: The Science of Infographics
      1. Information Overload
      2. The Rise of the Informavore
      3. The Rise of Big Data
      4. Why Infographics Work
      5. The Art of Storytelling
      6. Media Formats of Infographics
      7. Final Thoughts
      8. References
      9. Links
    11. Chapter 2: Online Infographics
      1. Vertical Versus Horizontal Layouts
      2. Types of Online Infographics
      3. Intellectual Property Issues
      4. Final Thoughts
      5. References
      6. Links
    12. Chapter 3: Infographics and SEO
      1. The Search Engine Challenge
      2. Online Lifespan
      3. Infographic Release Strategy
      4. Final Thoughts
      5. References
      6. Links
    13. Chapter 4: Infographic Resumes
      1. Key Benefits
      2. What's the Risk?
      3. Designing an Infographic Resume
      4. Using an Infographic Resume
      5. Infographic Resume Design Tools
      6. All About You
      7. References
      8. Links
    14. Chapter 5: Internal Confidential Infographics
      1. Improving Internal Communications
      2. The Fear of Confidential Information
      3. Ideas for Visualizing Internal Data
      4. Final Thoughts
      5. Links
    15. Chapter 6: Designing Infographics
      1. Be Accurate
      2. Pick a Good Topic
      3. Search for Prior Art
      4. Focus on the Key Message
      5. Visualize When Possible
      6. Minimize Text
      7. Eliminate Chart Legends
      8. Be Data Transparent
      9. The Fine Print
      10. Final Thoughts
      11. References
      12. Links
    16. Chapter 7: Design Resources
      1. Desktop Software Tools
      2. Online Data Visualization Tools
      3. Finding Data Online
      4. Online Infographics Design Sites
      5. Reading List
    17. Index

    Product Information

    • Title: Cool Infographics: Effective Communication with Data Visualization and Design
    • Author(s): Randy Krum
    • Release date: October 2013
    • Publisher(s): Wiley
    • ISBN: 9781118582305