book

Corporate Reputation

by Ángel Alloza, Enrique Carreras, Ana Carreras

June 2013

Beginner

502 pages

13h 29m

English

Editorial Almuzara

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1. Reputation in Organizations2. Managing Intangibles: Challenges for an Organization

1. The Origin of the Concept2. The Value of Reputation2.1. The Impact on Market Value2.2. Impact on Stakeholders’ Behaviour2.3. The Value of Corporate Reputation3. The Need for Clear Terminology
1. Reputation is a Value-Generating Attitude2. The Need for Grand Reputation2.1. Definition and Classification of Stakeholders2.2. Various Reputations Versus Grand Reputation3. Reputation can be Managed3.1. Signalling by an Organization3.2. Perspectives: Who We are, What We Say, What We do and How We are Seen3.3. What we do not Know about Reputation: Further Research4. Strategic Character of Reputation4.1. Determining the Value of Corporate Reputation4.2. Reputation as a Resource. The RBV Theory
1. Social Legitimisation of an Organisation1.1. The Sources of Legitimacy1.2. The Role of Legitimisation in Corporate Reputation1.3. The Distance between Legitimacy and Reputation2. The Theory of Planned Behaviour2.1. From Attitude to Behaviour2.2. The Model of Planned Behaviour2.3. New Ideas: Identity, Emotion and Desire
1. The Customer Loyalty Model1.1. A Brief Historical Overview1.2. Components of the Customer Loyalty Model2. Development of the Intentional Customer Loyalty Model2.1. Loyalty Based on the Perceived Value of the Service2.2. Satisfaction-Based Loyalty2.3. Trust-Based Loyalty2.4. Loyalty Based on Calculative Commitment3. Reputation-Based Loyalty of Stakeholders3.1. Rational Reputation vs. General Reputation3.2. The Model of Stakeholder Loyalty4. Overall Reputation as Management’s Strategic Focus4.1. Automatic Attitude Activation5. Eventual Reputation Status
1. Objective Reputation Measurement Tools1.1. Corporate Reputation Rankings1.2. The Cravens Reputation Index1.3. The MERCO Index1.4. An Overview of Auditing Tools Used by Experts2. Reputation Measurement Tools by Stakeholder Groups2.1. Rational Reputation Scales2.2. Global Reputation Measurement Tools
1. Reputation is an Attitude2. What are the Rational and Emotional Processes that Translate Reputation into Favourable or Unfavourable Behaviours?3. How does Reputation Generate Loyalty and Value? Our Model4. What is an Appropriate Organizational Model for Reputation Management?5. How does Reputation Help to Establish a Balance between Legitimacy and Differentiation?6. Are there Multiple Reputations or can we Speak about an Overall Reputation?7. Is it Possible to Develop a Balanced Scorecard with Indicators for Each Dimension of Reputation and an Indicator of overall Reputation?8. What is the Future of Reputation?

Content preview from Corporate Reputation

To all those companies, institutions, organizations and professionals who are convinced that the key to future success and becoming real leaders in their sector lies not in the company size nor financial variables but in reputation leadership.