Book description
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more).Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?
What You'll Learn
- Apply a simple step-by-step method to create effective product demonstrations
- Know the 5 steps to create a wow moment
- Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
- Avoid common mistakes and maximize your presence as a technical presenter
- Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.
- Be aware of trends in technology for product demos
Who This Book Is For
Startup entrepreneurs, sales engineers, executive or sales representatives, and other professionals
Table of contents
- Cover
- Front Matter
- 1. Introduction
- 2. Killer Product Demos
- 3. How to Craft Your Demo
- 4. Unique Demo Structures and Timelines
- 5. Create a WOW Moment
- 6. Dissection of Amazing Product Demos
- 7. Preparation
- 8. How to Avoid Common Glitches
- 9. Weapons for Delivering Effective Technical Presentations
- 10. Trends in Technology
- 11. Demo Your Product, Sell a Dream
- Back Matter
Product information
- Title: Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
- Author(s):
- Release date: December 2018
- Publisher(s): Apress
- ISBN: 9781484239544
You might also like
book
Communicate to Influence: How to Inspire Your Audience to Action
"The gold standard for communication training programs." --USA Today Business communication sucks. At each meeting and …
book
A Novice’s Guide to Speaking in Public: 10 Steps to Help You Succeed in Your Next Presentation... Without Years of Training!
This book has one simple goal: to help you succeed in your next presentation or speech. …
book
The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life
“Zig zag” your way to success! The Zig-Zag Principle presents a proven method for achieving business …
book
Dealing with People You Can’t Stand, Revised and Expanded Third Edition: How to Bring Out the Best in People at Their Worst, 3rd Edition
The classic guide to bringing out the best in people at their worst—updated with even more …
