“Use technology to serve, but don’t lose the personal touch.”
—Patricia Fripp, executive speech coach and sales presentation skills trainer
In Chapter 3 we learned a basic structure that ensures effective demos that inspire action. However, you might think that your demos don’t fully fit into the structure described in this book. Indeed, there is not a one-size-fits-all structure for product demos. For most people, demos occur repeatedly throughout the sales process and their structures change slightly for varying time lengths, audiences, and functional ...
