Creating a Data-Driven Organization

Further Reading

Analytics Organizations

Aiken, P., and M. Gorman, The Case for the Chief Data Officer (New York: Morgan Kaufmann, 2013).

Davenport, T. H., and J. G. Harris, Analytics at Work (Boston: Harvard Business Press, 2007).

Davenport, T. H., J. G. Harris, and R. Morison, Competing on Analytics (Boston: Harvard Business Press, 2010).

Eckerson, W., Secrets of Analytical Leaders: Insights from Information Insiders (Denville, NJ: Technics Publications, 2012).

Data Analysis & Data Science

O’Neil, C., and R. Schutt, Doing Data Science (Sebastopol, CA: O’Reilly, 2014).

Shron, M., Thinking With Data (Sebastopol, CA: O’Reilly, 2014).

Siegel, E.,Predictive Analytics (Hoboken: John Wiley & Sons, 2013).

Silver, N., The Signal and the Noise (New York: Penguin Press, 2012).

Decision Making

Kahneman, D. 2011. Thinking, Fast and Slow. Farrar, Straus & Giroux, New York.

Data Visualization

Few, S., Now You See It (Oakland: Analytics Press, 2009).

Few, S., Show Me the Numbers: Designing Tables and Graphs to Enlighten (Oakland: Analytics Press, 2012).

Tufte, E. R., Envisioning Information (Cheshire, CT: Graphics Press, 1990).

Tufte, E. R., Visual Explanations (Cheshire, CT: Graphics Press, 1997).

Tufte, E. R., The Visual Display of Quantitative Information (Cheshire, CT: Graphics Press, 2001).

Wong, D. M., The Wall Street Journal Guide To Information Graphics (New York: W. W. Norton & Company, 2010).

A/B Testing

Siroker, D., and P. Koomen, A/B Testing (Hoboken: John Wiley & Sons, ...