Creating a Data-Driven Organization

Index

A

• A/A tests, A/A tests
• A/B testing
  • A/A tests and, A/A tests
  • alternative approaches to, Other Approaches-Bayesian Bandits
  • best practices, How To: Best Practices in A/B Testing-When do you stop?
  • cultural implications, Cultural Implications
  • data-drivenness and, Hallmarks of Data-Drivenness
  • examples of, A/B Testing-A/B Testing
  • Netflix account settings, Provide Choice
  • reasons for, Why A/B Test?
  • running the experiment, Running the Experiment-When do you stop?
  • sample size calculators, Sample size-Sample size
  • success metrics, Success metrics
  • test plan for, A/B test plan-A/B test plan
• Abela, Andrew, Choosing a Chart
• Abercrombie, Courtnie, Future of the CDO Role
• ability (Fogg Behavioral Model)
  • actions to outcomes, Tie actions to outcomes
  • aspects of, Ability
  • collaboration and consensus, Collaboration and consensus
  • consistency and, Consistency
  • training and, Training
• absolute metrics, Relative Versus Absolute
• Accenture, Broad Data Literacy
• accessible data, Data Access, Facets of Data Quality
• accountability, lack of, Lack of accountability, Incentives and accountability
• accurate data, Facets of Data Quality, Data Quality Is a Shared Responsibility
• accurate metrics, Accurate-Accurate
• ad hoc reports, Analytics Maturity, Types of Analysis
• aggregated versus raw data, Data Collection
• Aiken, Peter, Secrets of Success
• alerting
  • data-drivenness and, Alerting
  • as level of analytics, Analytics Maturity
  • mapping with types of analysis, Types of Analysis
  • operational dashboards and, Dashboards
• Altman, Tracy Allison, Tie actions to outcomes ...